WhatsApp – The NewGen Marketing strategy

WhatsApp Messenger can be a proprietary, cross-platform instant messaging subscription service for smartphones. As well as texting, users can send each other images, video, and audio media messages. Your client software program is readily available for Android, BlackBerry OS, BlackBerry 10, iOS, Series 40, Symbian (S60), and Windows Phone

Competing with numerous Asian-based messaging services (like LINE, KakaoTalk, and WeChat), WhatsApp handles ten billion messages per day. Based on the Financial Times, WhatsApp “has implemented to SMS on mobile phones what Skype did to international askin landlines. The service is free for that first year then costs $0.99/Yr.

Everybody knows that WhatsApp is a great tool for messaging friends however everything you would never know is always that WhatsApp can be used as campaign tool to create marketing leads. The App is free of charge also it can serve as a strong marketing channel with all the potential of getting clients for your business above all else.

Why Choose WhatsApp for the marketing strategy?

The App is practically free!

You can send wide range of messages without any limits. It’s available for all smartphone platforms including iPhone, Android, Windows Mobile, Nokia, Blackberry, Symbian. Everyone is using it as you do not have to search for a web site to fill out details or confirm your identity to use it. It simply needs your mobile number and you’re done!

Better features than traditional SMS/MMS

WhatsApp supports a variety of message types, from simple text to pictures to audio recordings. Normally a MMS message would cost a lot of money to send, therefore the proven fact that these may be shipped to as numerous customers and prospects as you desire at no cost is fantastic.

You may also send GPS location of your stores! Product videos, Product images and audio messages (a short personal message out of your CEO could possibly be delivered to multiple clients and prospects at one go!) this glorious App supports just everything. You could start your own personal WhatsApp group and may invite customers and prospects to join, or you might create an interior marketing group which supports you stay linked to your campaign peers 24/7.

So WhatsApp as a campaign tool is capable of doing everything a traditional e-mail or SMS campaign could do. Most importantly Whatsapp is near our heart, people can’t take their hands using their company phone for this reason App. Hence any message communicated through this medium gets the immediate and maximum outreach.

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