Methods of operating in the retail food sector are always changing. This is also true in the supermarket space. Today’s informed rrndividuals are increasingly demanding quality, fresh, and innovative foods. Additionally, these consumers also demand convenience be served together with these first-rate products.
More grocery merchandise is being bought at non-traditional food retailers. These include Wal-Mart Stores Inc., Costco Wholesale Corporation, along with pharmacies/drugstores, and specialty alternative grocers.
How are traditional grocers – chains and independents – addressing the twin issues of freshness and convenience? Listed here are ways they’re attempting to grow sales through serving their potential customers better:
1. Locally sourced products. It’s really a considering that products sourced locally will likely be on supermarket shelves as well as in supermarket counters quicker. Same-day produce and dairy deliveries from local suppliers ensure customers receive their favorite food products fresher.
In addition, today’s savvy consumers would like to know exactly where their foods are coming from. This permits them to quickly and easily trace their products origins as long as they experience any complications with them. Hence, locally sourced is the break through, which food retailers are saved to board with to satisfy customer demands.
2. More specialized departments. Fresh products in grocers are coming increasingly from very specialized departments. For instance , artisan bakeries, market fresh fish and seafood departments, gourmet cheese departments, and produce departments offering more organic produce.
Artisan in-store bakeries (with products baked fresh daily) will provide breads and other goods with unbleached flour and healthy whole grains. Specialized departments focusing on all-natural goods are quitting products containing MSG. Moreover, they’re serving consumers’ wishes for low-sodium, low or no sugar, plus gluten-free products.
3. Clean food. Company is demanding ‘cleaner’ food. This means products with limited ingredients. Nonetheless, these limited ingredients have to be first-rate, without preservatives and additives. Consumers need to discover how their vegetables and fruit are grown and processed. They wish to know whether the meat they’re buying is grain or grass-fed and whether it contains antibiotics or chemicals. Supermarkets are increasingly stocking food items that meet consumers’ needs during these areas.
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