Marketing to consumers is big business when done right, can be extremely profitable for the company. The Internet is the place most consumers spend their time, so it makes sense to target your B2C marketing efforts there. That is well known today, but many businesses still fail in this arena. That is why a lot of companies hire SEO professionals for help. According to one study done by WordStream in 2013, medium and small businesses were wasting away 25 % of their PPC budgets. So a small company that’s dishing out $2,000 monthly on AdWords would wind up wasting $6,000 a year on under-performing campaigns.
Losing is even bigger for medium-sized businesses that spend about $20,000 monthly on PPC, which means $60,000 wasted dollars annually. This can be a lot of money that could be saved by improving their B2C marketing campaigns. If it is something that’s plaguing your small business, then keep the following tips in mind.
Host Unique Contests. A great supply of attention on social websites and have people engaged. There were an incredible illustration of this a year ago, when Lay’s announced their third annual ‘Do Us a Flavor’ contest. They crowd-sourced ideas from consumers because of their next best-selling flavor. This naturally attracted people with a global level, in order to say it was successful. In 2014, Lay’s revealed they received over 14 million submissions, which was up from 3.8 million last 2013.
Offer Something free of charge. One and only thing consumers love higher than a deal is freebies. It was proven in a study created by Harris Interactive in 2013, which showed an extreme surge in repeat purchases and word-of-mouth referrals when there were free add-ons. The outcome also demonstrated that Ninety percent of clients were far more more likely to purchase frequently coming from a retailer that gave away a free gift, and 65 percent were more prone to share their experience after buying a giveaway.
Make Intent-Driven SEO a top priority. You will find that global brands top Google’s listings for electronics, toys and apparel. It would be insanely expensive and exhaustive to even make an attempt to try and gain a high position for such keywords, let alone maintain those positions. Instead, it’s recommended that you target long-tail keywords which can be relevant to your products or services, understanding that drive purchase intent. In another 2013 study produced by Adchemy’s Thi Thumasathit, it indicated that long-tail keywords were 66 percent more profitable than head keywords. It is deemed an potential for medium and small businesses to build a prosperous B2C campaign.
Create a Network of Micro-Influencers. You won’t need to know A-listers to secure a great endorsement. Should you play your cards right, all you need is a small number of micro-influencers. Together, these micro-influencers provides enough publicity on your brand. An illustration of this it was seen a short while ago when Shoes of Prey thought we would allow a 16-year-old beauty vlogger endorse their custom shoe company. In just a few days, traffic to the organization tripled and the sales soared. You can find micro-influencers just about everywhere – on Twitter, Instagram, Pinterest and Facebook. Try to find them in places that you know your audience hangs out. Otherwise, you will not be reaching the proper prospects.
Please take a Mobile-First Aproach. Should your marketing doesn’t consider mobile users first, you are having problems. According to Shopify, 50.3 percent of ecommerce visitors performed on mobile phones. Ensure that your online shopping experience is made with mobile users at heart.
Most of these tips can enhance your sales, user engagement which help with internet reputation management. If you want help finding out a strategy for the B2C marketing campaign, consult with SEO companies and hire one that is reputable and will be offering Web site design services.
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