What role does social media marketing play in your trading activity in a B2B business?

Social networking plays a massive role for B2B early adopters in any respect three stages from the sales process! Here’s an executive review of the findings in addition to link to the first article.

Prospecting Stage:
Content enables the top of mind advantage
Possiblity to establish thought leadership to your business or personal brand

Great place to distribute your white papers, case studies and testimonials
Fine-tune your message according to customer engagement (like free researching the market!)
Social media marketing advertising for each stage of one’s buyer’s journey.
Social media chatbots that help sale-qualify leads saving the sales team’s here we are at higher-value activities.

During the sale
Gauging Lead Responses by reading their digital mannerisms

Communicate with your customer to keep selling
Checking new networks free of charge from happy customers sharing your articles.
Getting customer opinions where they would like to give it.
Show off how great you treat your customers publicly when things don’t go in accordance with plan.

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