What role does social media perform in your selling strategy in a B2B business?

Social media plays a tremendous role for B2B early adopters at all three stages in the sales process! Here’s an executive summary of the findings as well as url to the first article.

Lead Generation Stage:
Content enables the surface of mind advantage
Chance to establish thought leadership for your business or personal brand

Great place to distribute your white papers, case studies and testimonials
Fine-tune your message depending on customer engagement (like free survey!)
Social networking advertising for each stage of one’s buyer’s journey.
Social networking chatbots that help sale-qualify leads saving profits team’s here we are at higher-value activities.

In the sale
Gauging Lead Responses by reading their digital body gestures

Keep in touch with your customer to help keep selling
Checking new networks totally free from happy customers sharing your site content.
Getting customer comments where they need to give it.
Showcase how great you treat your clients publicly when things don’t go based on plan.

For more information about how can social media help your sales process take a look at this web page.

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