I would like to show you how the strength of podcasting will help you create a relationship together with your audience, and position you being an expert.
When I assisted a copier company (coupled with a really brief stint in sales) I found out that selling is all about relationships. Use from other “Friends.” A different way to check this out will be the law of reciprocity. Legislation of Reciprocity is (approximately) that men and women is going to do nice things in case you have done nice things on their behalf.
How do we build that relationship with folks? How will you reach an international audience? You start a podcast. Many podcasters are reaping some great benefits of podcasting. Take a look at examples.
Michael Butler with the Rock and Roll Geek Show is an excellent story. Michael was the first music podcast. Michael had time to look play bass guitar for just one of his favorite musicians (who had been famous around australia). The challenge? The gig was in England and Michael is at Bay area. Michael has been podcasting since 2004, then when he announced the ability his fans pulled together and began a fund for Michael’s airline tickets. Outcome? Michael flew to England, unquestionably gig, stayed with listeners in the show along a good time.
George Hrab features a podcast about skepticism known as the Geologic Podcast. George can be a musician, the other very creative fellow. George has been podcasting since 2007. Within a few years, George is viewed as a expert within the skeptic community. He’s been required to speak and play his music in both the usa and abroad at a number of the biggest national skeptic conventions. For George’s latest album he decided to release your entire album as you file, and provide it away for free to his listeners. If they liked it, they might go pick the album at CDbaby.com or iTunes. The result? George may be topping the charts at CDBaby since its release. His fans are getting the album they merely received at no cost. This move has also boosted the sales of George’s six previous albums (who are not free).
Dave Gardner is a hockey fan and has always aspired to certainly be a hockey announcer. He obtained a small portable recorder and started visiting the games and doing play by play in to the recorder, and releasing the audio because “Rat Cast”. This helped promote his local team, as well as the following year the AIHL hockey league asked Dan to execute a podcast about the entire league. Dan continues to be inspired to cover different games in different locations, and expanded his skills to feature doing live web coverage from the games. In the event the league announced that this finals would be on ESPN, they needed a colour commentator Dan was their “go to guy” to climb to the ESPN booth and call the overall game live.
Chris Christensen hosts the Amateur Traveler Podcast where he soon started off doing a podcast showcasing places he traveled. His show grew in popularity and places started calling Chris ahead visit (at no cost) and report. Chris takes fabulous photos on the locations and ensures they are you can purchase on his site. While he comes with to pay for travel he is able to now write rid of it being a business expense for his podcast.
You don’t need to spend 1000s of dollars to start out a podcast. As soon as the initial expense of a microphone as well as other hardware is completed (that’s typically $80-$300), the expense is about $20 a month. Any alternative medium allows you to reach a global audience for seven cents per day?
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