What business should a mega-brand like McDonald’s enter next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage may be fully exploited. McDonalds may be the leader in satisfying customer’s needs
by way of a rigorous system of Quality, Service, Cleanliness and cost and by holding an original position that attracts kids and adults alike.
The McD’ Coffee houses will be ideal in tapping into the coffee cultures which are expanding as well throughout the globe. These coffee cultures dominated by Starbucks and personal cafes attract consumers that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities since these consumers convey more in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people look for fast food restaurants as time-killers en route on the cinema, take-away, or rediscovering the reassurance of work. They may be hunting for a short-term experience which is fast with excellent service at a fair price.
McD Cafes would be separate entities from your fast-food restaurants but placed near them and also directly near Starbucks locations. Semiotics and also the standby time with the infamous ‘M’ logo enables for fast recognition, credibility and belief from the startup company. However for further differentiation from the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which are sometimes found in certain countries. Also introducing much more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee shops; so students are not entirely excluded because of this adult experience.
McDonalds is acknowledged for being open until late as well as their Coffee Shops would thus satisfy the huge consumer demand from club/bar goers and tourists that will subscribe to a brand that permits the crooks to enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations accommodate instant worldwide saturation, in addition to their more affordable prices compared to Starbucks etc would permeate countries where fast food restaurants are considered a premium/luxury. Starbucks may offer expertise far better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses as they are able access the same knowledge about lower prices, better and faster service.
This venture will prove to add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the belief and loyalty towards the brand.
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