At the time of writing this article (August 2015), 1 / 4 of Amazon’s top twenty best-selling books are coloring in gossip columns. So what exactly is an adult coloring book, and exactly how one thing they are currently outselling top fiction authors with new releases like E.L. James and Paula Hawkins?
Adult coloring books are, very simply, coloring in gossip columns for adults. Like children’s coloring books, they are packed with outline illustrations designed to be completed with colored pencils, markers, crayons, or whatever other media you want to use.
What’s in the adult coloring in book?
The real difference between adults’ and kids’ color books is the developed versions generally feature less juvenile images and designs. As an alternative to superheroes, barnyard animals, and television characters, adult coloring in gossip columns tend to be more often filled up with:
components of all-natural world, like trees, flowers, leaves, gardens, animals and insects;
repetitive ‘wallpaper’ type patterns;
cities and buildings;
goddesses, angels, and mermaids;
In addition there are many ‘theme’ specific books available, featuring diverse subjects like cars, steampunk designs, and Art Nouveau patterns.
Why are they very popular?
A Scottish illustrator named Johanna Basford published a top adult coloring books called Secret Garden in 2013, featuring pages of beautifully hand-illustrated ink drawings. The New York Times reported in March which a Korean pop star named Kim Ki-bum posted a photo on Instagram of the ‘delicately colored-in floral pattern’ from Secret Garden. During the time, Ki-bum were built with a massive 1.8 million Instagram followers. The post went viral and helped to ignite the fad.
The increase in availability of the books reportedly has much to do with adult relaxation and stress release. Many adults using the books report that they discover the repetitive, low-stress nature of coloring in to be soothing, relaxing, along with a strategy for de-stressing out of the pressures of life and work.
One of the other important things about adult coloring in gossip columns, in addition they state they enjoy recapturing the nostalgia of childhood by doing an activity usually reserved for children. It requires people returning to a less complicated time, and may also be a means for fogeys to get in touch and bond using their children to take a seat into color within them. Obviously, many parents have already been happily coloring in kids’ books for years, however they have got choices which aren’t limited by Dora the Explorer or SpongeBob SquarePants.
To conclude, coloring for adults seems to be a growing past-time that allows adults to wind down and unplug from the stress of their lives, by doing a hands-on activity which involves minimal commitment and maximum nostalgia.
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