Technologies are influencing our strategy for acting, it influences our knowhow and marketers must conform to it. Within the industrial era thought was linear and organizations and data structure was very linear. Nowadays quantum physics is showing an even more organic and unpredictable method of seeing things. Possessing in your mind, will enable us to evolve more careful.
This reference to the most up-to-date technological development is influencing publishers to adapt or die. One those trends may be the increased use of “fringe” social hubs. Brands using a broader presence will definitely be type of less skeptical when publishing content via social hubs which were considered before “fringe.” Over time we are also noticing many interesting methods for interactive content, among those is through 360 views photo being a virtual 360 view. The opposite trend could be the using animated GIFs dominating newsfeeds and timelines. These two continues its growth for the following years.

Determined by technology yet again, algorithms have become to build content. We have been now listening the introduction of artificial intelligence in content generation which is to be a game-changer
Balancing SEO, SMM, UX and analytics. Were noticing that a proper blend of SEO, SMM, UX and analytics can help you reap rich rewards if you value their importance equally and treat them jointly rather than individual components
Paid Social. We remarked that last 2015 there is a large growth on promoted posts. As an example, Twitter was 75%, Facebook, 80% and LinkedIn 65%. Organic reach obviously continues to dwindle as social networking sites aggressively push for marketing on the platforms. It’s time for you to atone for the paid social approach because just getting bigger
New publishing options in social media marketing. Instant articles by Facebook are now able to help publishers give their content more visibility when compared with content on their native publishing platforms.
Real-time aggregated submissions are for the ride. To illustrate Twitter’s Curator. News channels will face huge competition from brands serving real-time updates of events because they happen-
Fringe social hubs. Brands using a broader presence will surely be form of less skeptical when publishing content via social hubs which are considered previously “fringe.” Those “fringe” hubs have become mainstream. Content strategies are devoted to Snapchat and Instagram and can only increase in 2016.
Influencer marketing. Brands can generate higher sales by harnessing the reach of influencers. According to research by McKinsey, such campaigns had a 35% more retention rate than paid ads and fetched an ROI of $9.6/$1 this season from $6.85 in 2014. Influencer’s reach is cost-effective. Influener marketing will be a portion of every content online strategy in 2016.
Visual content like infographics will keep enabling marketers to deliver personalized content. Global internet speed grew by 17% in a year. Slow web connection is not a problem anymore, therefore delivering cool graphic-oriented content must be paramount to apply for the next years.
Mobile marketing will rise even higher. You will see more mobile use of new audiences over the years. It’s got remained the same as years overlook however it will just get higher and higher next years.
Virtual Reality and Augmented Reality. Facebook’s main strategy for the following years is augmented reality. Creating virtual reality based content will permit marketers to understand more about a new frontier of content assimilation. This gives a push for giant brands. Facebook’s new 360 video options opening a new arena of web content writing possibilities.
Knowledge graph. Using the introduction of Google’s Knowledge Graph feature. Brands have started concentrating on ranking for long-tail keywords. This can be one of the many key drivers which will define SEO in 2016.
Finally, choose this year some time to establish real bonds between customers plus your brand. Do internal marketing your organization, company or startup as a way to reduce resistance. Marketers surveyed lamented the key reason they aren’t building stronger bonds with customers is because of internal resistance. To offer a compelling brand to customers means marketers have to effectively engage and cut across a corporation. This really is neither easy nor welcome, nevertheless it appears many agree. Increasing the product offering is the #1 way marketers feel customer intimacy could be improved.
Make your brand essential by striving toward personalization, relevance, and anticipation. Marketers stated customer care is the place they are able to most effectively build intimacy. In addition they indicated that nearly all their clients associate their brands with all the Brand Intimacy archetype of fulfillment: exceeding expectations, delivering superior service, quality, and efficacy. Concentrate on keeping customers fulfilled and engaged together with your brand by continuously delighting them.
Good storytelling and generating emotional response among your market is often more important than previously in 2010 – how this article is delivered, though, is essential. App development and content on an instant society. The 5 hottest messaging apps feature 3.5 billion monthly active users, according to Statista, and marketers start to consider notice. Facebook has already integrated branded campaigns into Facebook Messenger and offers to do much more of this come Spring 2016. WhatsApp is examining their platform for business accounts. Snapchat has introduced Snapchat Discover and the choice for any advertiser or individual to generate their particular geo filter with Snapchat on Demand. Messaging is already huge within the digital world. Expect digital marketers to restore even larger.
A trend towards a longer sales funnel where digital marketers provide an increasingly advanced level worthwhile upfront, before moving towards requesting an email address or getting into a sales sequence. This will usually take the form of content marketing – via blog posts, YouTube videos, and webinars, in addition to with the growing live video space using platforms like Periscope and Facebook Live. Probably the most successful digital marketers will be those people who are capable of establish a advanced of trust before asking prospective clients and customers for that sale. This really is additional work with marketers simply because they will need to strategically craft a great deal of free content, though the rewards comes in the sort of a less strenuous sale whenever they do require it, since they have established authority and trust with all the prospect.
Big data and real-time analytics. Historically, marketers viewed data as something static and tied to reporting. But details are now more dynamic, accessible, and broadly understood. This may open up new opportunities for messaging optimization – but, more importantly, this access to data will challenge marketers to get nimbler and responsive.
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