The way your website is designed makes a huge impact on your visitors and influences their opinion of you. Before your visitors can even absorb any real information about your site, they’ll take in the look and design and form an instant opinion based on that. If you adhere to the suggestions below, you won’t go wrong when it comes to designing your website in an appealing and professional manner.

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Custom 404 Pages: Pretty often you see people typing in the wrong URL or misspelling it, because of which they end up on a 404 Page which gives up the error of page not found. It may not have occurred to you that this error message can be used to your advantage when designing your site. The relevance is that when a prospect reaches your 404 page, he or she is likely to click away and never find your active pages. The simple solution is to create your own 404 page that makes it easy for the visitor to return to your real site. A certain number of people will always end up on this page, so if you don’t customize it, you’re bound to miss out on valuable traffic. There’s no one right way to custom design your 404 page; just make it a direct path to your site and you can’t go wrong.

One of the old standards of linking, and still remains, is giving people the ability to back to your homepage.

You more than likely have seen enough examples of this so you have a pretty good handle about it. Hopefully it goes without saying that every page on your site must have this link to home. You can annoy your readers if your nav structure is sloppy – as amazing as that sounds it is true. Just about always if you see a logo up top, and it is also a link – it is a way to click back to the main page.

Another best practices tip is to verify that your design looks as advertised in other browsers. Any type of upgrade or mod, mainly large ones, have the potential to cause problems; so be sure to verify all is still OK. Just be sure to get in the habit of looking at your site even after the smallest change is made. The main thing to remember when designing your site is that people who visit will be reacting to the entire site, but this is composed of lots of smaller parts, so you should take the time to look at everything you’re doing and see if it can be improved or made more user-friendly.
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