Globally, the use of cell phones, smartphones, iPads and tablets for surfing the internet is growing at an alarming rate for the convenience, cost-efficiency, comfort and ease. The application of mobile phones is closing the digital divide relating to the rich and poor; along with the urban and rural dwellers. All companies are duty-bound to develop websites that are mobile-friendly in order to reach these mobile users. A way of doing this would be to create designs that are tuned in to different devices and screen sizes.
What then is responsive website design?
Responsive website design (RWD) is really a technique found in website design allowing webpages respond to the display size, orientation and platform in the device an individual is viewing with.
Responsive design will be the simple most important factor containing changed the browsing behavior of browsers these days. Such websites can handle changing from device to device. By way of example, if your user switches from the mobile phone into a tablet device, the web site automatically adapts and dynamically fits the size of the screen.
Without delving much in to the technicalities involved with designing such websites, the following are the business great things about responsive design.
User-friendly: Responsive websites are highly liquid and fluid that produce contents change across all screen resolutions and devices. It has foreground images that scale with the layout to disclose and hide areas of images on the website. This fluidity makes it user-friendly, accessible and exquisite when compared with conventional websites. Users are able to surf your internet site regardless of the environment they find themselves, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended web design johannesburg as best practice so firms that do not have options are missing out. Is the hottest global search results, Google explained that responsive websites are simple to crawl and perform favourably in search results.
Based on Moz, a well-respected search company in their 2015 Optimization Factors, 150 marketing professionals specializing in SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness within the Ranking Factors report.
Considering this knowledge, we are able to safely say for certain that developing a responsive website might help augment marketing efforts of organizations to attain their business objectives.
Cost-effective: Using desktop or laptops is often costlier and/or inconvenient than using mobile phones. Cellular phones offer quick and easy access to facts about the move. Responsive websites are therefore reasonable to users who spend little to no in time an office space.
For businesses, the responsive website design reduces design and development costs they do not have to develop different websites for different devices. Additionally, businesses will save you cash on maintenance costs while they will be centering on only 1 website.
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