In case you are spending too much time fixing your business, rather than getting the results you would like, you could have a company process or two that is broken and requirements fixing.
Most companies I come across all have the same forms of problem. Their Follow-through is either broken or non-existent. They also would not have something in place for these processes to work accordingly.
so Let’s start at square one. I’m not going to really enter into what your doing wrong and what’s no longer working, that’s simply redundant I will only discuss what works as a result of limited space so that you can start making consistent and predictable results.
First it’s important that you understand the different sorts of media platforms most companies use attempt to market their product or services.
These media channels exist online along with offline and I’ll name just a few from the more recognized, so you will use a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Contain:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You receive the point.
As a business proprietor I’m able to bet that you will be operating over a one dimensional basis which can be very limiting with regards to gaining a trusted subscriber base.
The harder media you should use effectively the more successful your operations will become. Key term “Effectively”….
However Let’s not go jumping into any and each media platform believing that the more you employ the better chances you’ve got for fulfillment.
It won’t if you take the same broken system to multiple media channels You’ll fail and you’ll fail miserably.
The key is to repair your broken processes or else you’ll have the same results will all the media channels you advertise on.
How can you Fix it.
There are 3 components that all businesses will need to have in place to be able to use a conssistent flow of new leads and clients.
Component 1 ~ You must first let me give you, use a compelling offer to attact your favorite luxury customer.
By all means stay away from how to get leads your main goal being a business proprietor would be to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak straight to an ideal client going for an obvious means to fix a problem they are experiencing. No exceptions for this rule.
Component 2 ~ You’ll want a means to capture leads. If you do not use a system in place for capturing the interest of your prospects prior to trying to market them, you are way off of the mark.
Fix this now! There all sorts of lead capture software out online that you can use I fould contributing Pages are pretty solid have a look. These people have a good system for helping companies make this happen.
Component 3 ~ You’ll want a means to telephone your leads. If you believe about this everything you’ve ever bought or joined there was a compelling offer to first gain your attention.
Then when they had your attention you’re followed up with and given more info.
When the offer is at line using what you’re searching for that would solve the immediate problem that the were having, that’s when in support of when you made the decision to buy.
Your clients, clients, and prospects are not any different.
1. Present a compelling means to fix a problem disguised being an offer
2. capture charge
3. Followup and make the sale.
This can be a really broad overview however hope this can help one to start thinking inside the right direction being a business proprietor.
To Your Success
-Larry
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