Globally, the usage of cellphones, smartphones, iPads and tablets for surfing the web is growing at an alarming rate for the convenience, cost-efficiency, comfort and ease. Using cellular phones is closing digital divide relating to the rich and poor; and also the urban and rural dwellers. All businesses are duty-bound to develop websites which are mobile-friendly in order to reach these mobile users. One way of this would be to create designs which can be understanding of different devices and screen sizes.
What then is responsive web site design?
Responsive web page design (RWD) is a technique found in web site design to allow webpages react to the display size, orientation and platform from the device an end user is viewing with.
Responsive design are the simple most important factor which has changed the browsing behavior of browsers these days. Such websites are equipped for changing from device to device. By way of example, if a user switches from the cellphone with a tablet device, your website automatically adapts and dynamically fits the size of the screen.
Without delving much in the technicalities involved in designing such websites, the following are the business enterprise features of responsive design.
User-friendly: Responsive websites are highly liquid and fluid which make contents change across all screen resolutions and devices. It’s got foreground images that scale with all the layout to reveal and hide aspects of images on websites. This fluidity causes it to be user-friendly, accessible and delightful when compared to conventional websites. Users are able to surf your web site regardless of the environment they end up, hence increasing the reach of one’s business website.
Consolidate business marketing efforts: Google has recommended responsive design as best practice so companies that don’t have them are really missing out. Is the most common global search engine, Google explained that responsive websites are easy to crawl and perform favourably browsing results.
As outlined by Moz, a well-respected search company in their 2015 Search Engine Ranking Factors, 150 marketing professionals focusing on SEO were surveyed along with the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness in the Ranking Factors report.
Considering this knowledge, we could safely say definitely that creating a responsive website can help augment marketing efforts of organizations to accomplish their business objectives.
Economical: Using desktop or laptops is often more costly and/or inconvenient than using mobile devices. Cellular devices offer simple and fast entry to information about the move. Responsive websites are thus cost effective for users who spend practically no time in an office space.
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