What business should a mega-brand like McDonald’s enter into next?
Launch McDonalds Fast food restaurants!
This brand extension will explore and exhaust a brand new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds will be the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and Value and by holding a unique position that draws adults and kids alike.
The McD’ Coffee Shops can be ideal in making use of the coffee cultures that are growing rapidly throughout the globe. These coffee cultures dominated by Starbucks and personal cafes attract individuals who pay excessive prices for coffee gain access to the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time for it to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people check out cafes as time-killers enroute towards the cinema, take-away, or finding comfort work. They are looking for a short-term experience that is fast with excellent service in a reasonable cost.
McD Coffee Shops can be separate entities from your fast-food restaurants but placed near them plus directly near Starbucks locations. Semiotics and also the technique infamous ‘M’ logo would allow for immediate recognition, credibility and belief inside the start-up. But also for further differentiation through the fast-food image, the famous ‘red’ theme would be substituted with the ‘grey/black’ colours that are sometimes employed in certain countries. Also introducing more at ease seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience coffee houses; so children are not entirely excluded from this adult experience.
McDonalds is recognized for being open until late in addition to their Coffee Shops would thus fulfill the huge consumer demand from club/bar goers and tourists that could adopt a product that allows these to enjoy their coffee experience whenever they desire.
McDonalds’ vast global reach and prime locations enable instant worldwide saturation, and their lower prices in comparison to Starbucks etc would permeate countries where cafes are considered a premium/luxury. Starbucks may offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can get the same knowledge of lower prices, better and faster service.
This venture will add a commercially responsive market and additional worldwide engagement with brand McDonalds that ultimately fortifies the concept and loyalty to the brand.
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