What business should a mega-brand like McDonald’s get into next?
Launch McDonalds Coffee houses!
This brand extension will explore and exhaust a new potential market where McDonalds’ brand salience and leverage could be fully exploited. McDonalds is the leader in satisfying customer’s needs
by having a rigorous system of Quality, Service, Cleanliness and cost by holding an exceptional position that draws children and grown ups alike.
The McD’ Fast food restaurants will be ideal in experiencing the coffee cultures which are growing rapidly through the globe. These coffee cultures covered with Starbucks and cafes attract people that pay excessive prices for coffee to get into the coffee experience. This experience has great commercial opportunities because they consumers have an overabundance of in-store time and energy to be exposed to (McDonalds) communications and promotions.
Significantly, nowadays people turn to fast food restaurants as time-killers enroute for the cinema, take-away, or rediscovering the reassurance of work. They are searching for a short-term experience that is fast with excellent service in a reasonable cost.
McD Cafes could be separate entities through the fast-food restaurants but placed near them as well as directly near Starbucks locations. Semiotics and also the utilisation of the infamous ‘M’ logo would allow for immediate recognition, credibility and belief in the medical. Nevertheless for further differentiation in the fast-food image, the famous ‘red’ theme could be substituted with the ‘grey/black’ colours which are sometimes found in certain countries. Also introducing more comfortable seating with kid’s areas taps to the parents-accompanying-kids market that rarely experience cafes; so children are not entirely excluded using this adult experience.
McDonalds is acknowledged for being open until late and their Fast food restaurants would thus satisfy the huge consumer demand from club/bar goers and tourists that might buy into a product which allows the crooks to enjoy their coffee experience when they desire.
McDonalds’ vast global reach and prime locations permit instant worldwide saturation, in addition to their less expensive costs compared to Starbucks etc would permeate countries where cafes are thought a premium/luxury. Starbucks offer expertise and much better tasting coffee, rather like KFC in chicken, but consumers will consume from McDonalds coffee houses because they can connect to the same knowledge of lower prices, better and faster service.
This venture will add a commercially responsive market and further worldwide engagement with brand McDonalds that ultimately fortifies the assumption and loyalty for the brand.
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