What exactly is Private Labeling?
Private label products are made by one company to be removed in the market under other company’s brand. In garments business, they are clothing using a label exclusive to an outlet or a chain of stores. These clothing may be designed by retailer’s in-house designers or by outside manufacturers. There are lots of textile services available these days. Among such service is that regarding private labeling. Nokia’s engaged in providing private labels, assist the retailers in customizing their clothing lines for their specific teams of consumers. Spending budget know their target audience and it is requirements through constant research. The truth is, some of them have their own product evaluation centers that speak with shoppers regarding their present and future needs.
How are customers benefited?
Consumers get to select quality clothing at lower prices as compared to manufacturers’ established brands understanding that too without expecting any discounts or promotional pricing. To get rid of all doubts about quality, some stores keep others brands too using their private labeled clothing. If the customers compare both the to see that they can save significantly as well as get equivalent and sometimes better, they like to get the private labeled clothing. Moreover, the retailer’s name or symbol assures that this product meets the retailer’s quality standards and specifications. Even though thought of private labeling was more widespread in food products and also other health & beauty products and comparatively new to the clothing business, however it’s making big within this sector, growing everyday.
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