Posters are already an element of everyday living ever since the printing industry worked out how to mass-produce coloured prints while on an industrial scale. The mid-19th century saw massive advancements in printing technology, and therefore poster printing became more widely utilized for everything from promotion, advertising, and art.
Using the advance of online marketing and advertising, some say that printed marketing is now obsolete. And yet, the printing market is still going strong. In this post, NPS compares the explanations why you may choose poster printing.
Targeted advertising
Posters come in many different sizes, meaning they are often placed in multiple different locations. Poster printing enables you to target a communication specifically to individuals that will walk past and discover it.
Whether you’re putting your posters within a shop window or tacking these phones lampposts – poster printing is a superb targeted advertising device that may ensure your message is heard through the highest amount of people possible.
Cost-effective
In comparison with other types of printed ads, poster printing is comparatively affordable – and try to cost-effective. Think about the cost-per-impression of your online ad – most impressions are made on people already searching for relevant keywords.
With poster printing, each poster occupies an actual physical location, meaning it is usually seen by not merely your market but also other individuals walking by. For the reason that people don’t opt to examine poster advertising – it’s there, it’s inside their face, and they’ll see clearly with out noticing they may be!
Posters could be many sizes, styles, and finishes – NPS offer poster printing on digital and lithographic presses, and that means you receive the best poster printing experience tailored in your brief.
They work!
Over 50% of millennials (those aged 22-38) focus on print ads. And, a recent survey by Outdoor Media Centre found out that 92% of customers said they’d seen outdoor poster advertising inside the Thirty minutes before they purchased something, with 82% saying they’d impulse purchased on that fast.
Consider it – how often have you seen a “SALE” poster in the shop window and felt tempted to pop in for any look? Choosing poster printing over banner printing or flyer printing means you can put your core message at eye level somewhere where it’s guaranteed to make an effect.
Versatility
Poster printing doesn’t need to be bland. Posters are amazingly versatile and give lots of benefits, including:
An enormous array of eye-catching sizes
Amazing colour combinations
Bold, outspoken fonts
Long-lasting finishes
More details about large poster printing go to our new resource