What’s Private Labeling?
White label merchandise is made by one company to be sold out there under other company’s brand. In garments business, they are clothing using a label exclusive to a local store or perhaps a chain of stores. These clothing might be produced by retailer’s in-house designers or by outside manufacturers. There are several textile services available today. One among such services that relating to private labeling. Nokia’s engaged in providing private labels, assist the retailers in customizing their clothing lines for specific sets of consumers. The stores know their audience and its particular requirements through constant research. Actually, many of them have their own product evaluation centers that speak to shoppers regarding their present and future needs.
How are customers benefited?
Consumers be able to select quality clothing at dramatically reduced prices as compared to manufacturers’ established brands which too without looking forward to any discounts or promotional pricing. To reduce all doubts about quality, some stores keep others brands too using their private labeled clothing. When the customers compare the 2 and discover that they can save significantly and in addition get equivalent and sometimes better, they like to get the non-public labeled clothing. Moreover, the retailer’s name or symbol assures that the product meets the retailer’s quality standards and specifications. Although thought of private labeling was more frequent in food products and also other health & beauty products and it’s comparatively a new comer to the clothing business, however it’s making big on this sector, growing day-to-day.
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