The 10 steps below demonstrate using a real example how to get more than 10,000 fans on the Facebook business page.

Facebook may be the king of internet sites with over 1.79 billion active users per month (Updated December 2016). It really is utilized by more than 60% of Internet surfers Worldwide and it’s also a fantastic tool for promoting a product or service, finding clients or gaining more loyal readers (followers).

To take advantage of this for business purposes, you might want plenty of fans (followers) on the Facebook business page. Let’s see below why having many Facebook fans is vital.

What may be the importance of having many Facebook fans on the business page?

It indicates popularity – It’s understandable that this variety of fans reveals how popular an online site is. A momentum business page with 100,000 followers is more popular than the usual page with 1,000 fans and also this leads to a variety of other benefits (described below).

It indicates trust – In the event you can’t understand the relationship between Facebook fans and business trust, are considering that this US State Department spent $630,000 to boost their Facebook Fans from 100,000 to two million in the years 2011-2012 (See related post from marketingland).

Why did they do this? Because in today’s World an effective business, website will need to have plenty of Facebook fans. 5yrs ago this did not subject but in the Twenty-first century, social proof is vital.

More fans, more visits – The more fans you’ve got, the higher may be the amount of people that can see your posts inside their timeline and maybe call at your website.

While this is true, it ought to be noted that not your fans will dsicover you.

As already explained in the previous post, How to boost your Facebook Page Organic Reach, just a small portion of your followers (no more than Four percent) will dsicover your status updates.

This number can vary, what is vital to comprehend now, is that if you’ve got 10,000 fans and also you post a fresh update, it’ll be seen organically with a max of 300-400 people.

It’s best for SEO as well – Although officially Google does not admit that social networking is a ranking factor, numerous studies reveal that popular websites on Facebook are more inclined to perform better in search, these days quite popular websites (additional factors being equal).

How to travel from 0 to 10,000 Facebook fans

Now that you are believing that creating a lots of Facebook fans is vital for the website and business, let’s see step-by-step how you can change from 0 to 10,000 fans.

Note: Fundamental essentials very same steps I followed to boost the facebook followers of my fitness blog’s facebook page. The page has more than 100K fans and yes it continous to grow organically.

Step 1: First suggestion – you might want a Facebook business page

It sounds silly for your experienced however for beginners to social networking this might be something new: A personal Facebook page is different from a business page.

If you need to have friends on Facebook to talk about your holiday photos you will need to make a personal page though if you wish to have fans and followers for the website or business you will need to make a Facebook business page.

So, the initial step would be to ensure that you create a Facebook business page along with the next step would be to ensure your page is properly optimized.

Step 2: Optimize your Facebook business page

When we discuss Facebook business page optimization we mean picking a friendly page title (username), writing an appealing description (in the short description field), providing accurate information for lengthy description, company overview, mission (see screenshot below) as well as posting interesting content – this is actually the most important optimization tip coming from all.

The expertise of the content posted on the Facebook business page will also determine it’s success or failure.

Having an optimized Facebook page makes it much simpler to draw new fans or higher likes from ads even as will dsicover below.

Step 3: Benefit from your own personal Facebook account

I mentioned in 1 above you need to possess a business page instead of an individual page, nevertheless, you still need to come with an active personal facebook account.

Here is why:

After you post an update on the business page, a good way to boost exposure and likes, would be to share that post on the personal page too.

People you’ve got as friends on the personal page are more inclined to ‘like’ and ‘interact’ with all the post shared out of your business page which will improve the engagement factor of your posts.

As an end result, facebook can have you to more fans (organically).

So, a good way to boost the volume of folks that view you and go beyond the 4% individuals fan base would be to share and promote the post on the personal page.

It is obvious that this greater the variety of friends the bigger could be the visibility from the post.

Also, make sure that you invite your existing friends (and a) to love your Facebook business page. Do this when you obtain a new ‘friend’.

Step 4: Add some Facebook Like box on the website

This is again social media 101 nevertheless, you must have the Facebook like box on the website for several reasons:

#1 – It’s ways to associate your site with all the Facebook business page. In other words it’s a strategy to ‘tell’ search engines like google that is your official Facebook business page.

#2 – When you invest in plenty of fans, that is something ought to be proud off and something to exhibit to your users (as explained above this means popularity, trust and social proof).

#3 – It’s the best way to increase your fan base organically. Your readers can follow your site by clicking etc button while not having to check out Facebook.

Hint: For optimal results, set the LIKE box above fold (about the sidebar).

Hint 2: You can also popup such box to new users (as an example, when they spend One minute on a page, when they scroll as a result of the bottom or when they make an effort to leave your page – even if this is effective with regards to getting new likes, you ought to be careful to not make it too distracting for the users.)

Step 5: Follow these suggestions to increase post engagement

So far, we’ve created an optimized Facebook business page, added friends to your personal Facebook page and placed such box in the prominent position on our website.

The next natural step would be to start sharing prepared to keep your fans happy as well as perhaps have the ability to convert them from fans > web site visitors > customers.

Some simple rules to follow that can improve the user engagement using your facebook business page:

#1 – Share relevant content: Share content that your fans anticipate seeing with your page. For instance, should your web site is about Social networking, share content in connection with social networking instead of about sports or some different you could possibly like. Should your users wish to read sports news, they know where to locate them.

#2 – Don’t forget that they follow your business page to acquire updates concerning your website (and niche) instead of concerning your social gatherings: In order to get social, then make use of your personal Facebook page, your business page is all about your site.

#3 – As a rule thumb, I use my company page to talk about content from my niche only, easily have to share something is just not in connection with my niche, I use our page.

#4 – Don’t be too promotional: Sharing promotional content (all the time) on the Facebook page will drive your fans away. If you have a campaign to talk about or something like that that could benefit your fans, you can do this but don’t overdo it.

Try to publish interesting, shareable content that is in connection with your niche, it sometimes doesn’t come from your site. Have a balance between promotional and content that your followers might choose to read.

Step 6: Share intriguing and top quality content (not simply links)

I made some tests concerning the impact of descriptions when performing a Facebook update determined out that Facebook posts with ‘lists’ read more likes than posts with only links. I want to offer you one example to understand what I mean.

When you need to share an article out of your website on Facebook, you want to Facebook status updates and type in the webpage URL. It looks something such as this:

You can share this informative article without adding any extra information. Should your title and images are fantastic, you’re going to get numerous likes depending on the time you are making the post, variety of fans etc.

If one one other hand, you enrich this page by having more info and also a listing, then other things being equal, you are more prone to get more likes and shares.

For me this makes sense since people that see a title and image inside their timeline may not ‘Like It’ mainly because it provides no value in their mind (don’t forget that this average user is assigned a huge selection of postings inside their timeline should they login to Facebook).

On one other hand once you provide them with valuable, top quality as well as simple to learn information (just like a list), they’re going to click the LIKE button simply because they read something useful while not having to leave their timeline.

Note: It is just a known indisputable fact that people have a bent of LIKING an article without reading it so provide them with why you should do this; your site visits may not increase though the engagement factor of your posts will rise.

Step 7: Share images, videos and emotions

If you adopt a look at one of the most popular Facebook pages, you will recognize that they tend to talk about images, videos, infographics, charts etc, along with their usual text only postings.

This sort of content gets more likes and shares and for that reason the page gets more fans and followers.

In majority of folks by Buzzsumo, they identified that this most shared and liked content on Facebook, gets the following characteristics:

Step 8: Provide incentives to obtain more fans & followers

Why should someone follow your Facebook business page?

You have to give incentives to facebook users to follow your page. A few suggestions to consider:

Quality updates – This is the best incentive it is possible to lengthy users. Before posting anything on the page, you should make certain that it gives you value to your audience. Choosing this consistently, you existing followers will share it with their friends which will have more users.

Run a tournament – Many sites run contests on Facebook and giveaway different gifts. The ‘price’ for joining the information would be to LIKE the page first. There are various tools to do that but are considering that if you don’t possess a known brand this many ‘t be so successful.

Content upgrades – In case you have a blog, you can use ask users to LIKE your page to obtain an latest version of your post. This implies extra tools but it’s something worth trying out.

Step 9: You should advertise your own content and page

When you develop your business page don’t expect that it’ll magically get thousands of fans. In addition to the tips outlined above, you also have in promoting your business page in places aside from Facebook.

A few suggestions to consider that worked for my case:

Promote in other social networking networks – In case you have accounts with social networking channels e.g. Google+, Pinterest etc. it is possible to periodically ask your followers to join yourself on Facebook too. Be polite and explain to them the rewards from doing so.

Promote in Twitter – Besides posting concerning your Facebook page on other social networking networks, it is possible to benefit from twitter’s interactive features.

When you get a new twitter follower, send them a private (personalized) message and enquire of them to follow yourself on facebook (your personal and business pages).

This method even though it ‘s time consuming, (I did it manually instead of using any tools) it might produce really good results.

Promote with your newsletter – In case you have a newsletter or you engage with your readers via email, make sure that you you can keep them follow your Facebook page.

Do not simply write the FB URL below your signature but Question them politely to LIKE your business page.

Step 10: Facebook ads is a must

I have saved one of several easiest and quite a few effective ways to enhance your Facebook fans for last, as it is the only one that it’s not free.

Facebook provides a self-service ad platform which you can use to either enhance your fan base (advertise your page), supercharge your posts, get more leads, increase conversions or perform variety of other actions (as shown in the image above).

The procedure is quite simple and easy straightforward. Basically you end up picking a site you have, select your goal (advertise your page), select your audience (based on country, age, other demographics and interests) and after that set your daily budget and duration.

The cost per campaign depends upon numerous factors. The simplest way to assess if Facebook ads is a superb treatment for enhance your fan base, would be to chance a pilot campaign for a few days.

Spend $10-$20 dollars daily and run the campaigns for a fixed duration (no less than a week). By the end, it is possible to determine if the price per like is a thing you are ready to purchase.

I had great outcomes with Facebook ads for both my websites as well as for client websites i run campaigns monthly (stay) to further improve my facebook likes.

It ought to be noted by purchasing Facebook ads you don’t buy likes but views. Many individuals feel that everything you purchase is Facebook likes but in reality you pay Facebook to exhibit your ad to more Facebook users.

If what you will be advertising is interesting, then lots more people will hit such button so invest some time and think about the message you need to display with your ad and also the image to work with.

Conclusion

Having a big variety of Facebook fans on the business pages is critical for credibility and social promotion purposes.

If this wasn’t crucial in consumers, then nobody would care along with the US State Department wouldn’t ought to spend $630 thousands for Facebook campaigns.

Once you are doing the necessary optimizations to your business page (steps 1 and a pair of above), then the easiest way to obtain more followers is by using Facebook ads. With a bit of A/B testing you will get to 10,000 fans without any more than $1,000 (spread in to a time period of months).

Once you are doing everything properly and provided you do have a great services or products, it is possible to increase your fans to 100,000+ like I did with all the Facebook Page of my fitness blog.