Globally, the use of cell phones, smartphones, iPads and tablets for surfing the internet is increasing with an alarming rate due to the convenience, cost-efficiency, ease. Using cellular devices is closing the digital divide between your rich and poor; as well as the urban and rural dwellers. Every business are duty-bound to develop websites that are mobile-friendly in order to reach these mobile users. Just one way of doing so is to create designs that are tuned in to different devices and screen sizes.

What then is responsive website design?

Responsive website design (RWD) is often a technique used in website design to allow webpages react to the screen size, orientation and platform from the device a person is viewing with.

Responsive design are the simple most important factor containing changed the browsing behavior of browsers in recent times. Such websites are designed for changing from device to device. For example, in case a user switches from the cellphone into a tablet device, the web site automatically adapts and dynamically fits how big the screen.

Without delving much in to the technicalities involved with designing such websites, the following are the business enterprise great things about responsive design.

User-friendly: Responsive websites are highly liquid and fluid that will make contents change across all screen resolutions and devices. It’s got foreground images that scale with the layout to disclose and conceal elements of images on websites. This fluidity can make it user-friendly, accessible and exquisite in comparison to conventional websites. Users are able to surf your website regardless of environment they find themselves, hence helping the reach of one’s business website.

Consolidate business marketing efforts: Google has recommended graphic designer as best practice so companies that would not have them are missing out. To be the most favored global internet search engine, Google explained that responsive websites are easy to crawl and perform favourably browsing results.

According to Moz, a well-respected search company within their 2015 Search Engine Ranking Factors, 150 marketing professionals dedicated to SEO were surveyed as well as the results was that responsive or mobile-optimized websites have better ranking success than unresponsive websites. The responsive or mobile factor was on only second to content uniqueness inside the Ranking Factors report.

With all this knowledge, we can easily safely say without a doubt that using a responsive website may help augment marketing efforts of organizations to achieve their business objectives.

Economical: Using desktop or laptops is usually higher priced and/or inconvenient than using cellular devices. Cellular devices offer easy and quick access to info on the move. Responsive websites therefore are reasonable to users who spend hardly any period in an office space.

For businesses, the responsive website design reduces design and development costs because they do not ought to develop different websites for different devices. Additionally, businesses will save funds on maintenance costs because they will probably be focusing on only 1 website.
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