If you’re spending hours fixing your business, rather than having the results you would like, you might have a small business process or two that’s broken and requirements fixing.
Most companies I come across all have the identical types of problem. Their Continue is either broken or non-existent. Additionally they don’t have a system in position of these processes to work accordingly.
why don’t we start at square one. I’m not planning to really get into what your doing wrong and what’s no longer working, that’s simply redundant I’ll only discuss the things that work due to short space to enable you to start getting consistent and predictable results.
First it’s important to know the differing types of media platforms most companies use attempt to market their product or services.
These media channels exist online along with offline and I’ll name only some of the more recognized, so you will use a general understanding.
Some Online media channels are:
-YouTube
-PPC (pay per click)
Offline Media Include:
-Newspaper Advertising
-Direct Mail
-Magazines
-Trade Shows
-etc…
You receive the idea.
Being a business owner I will bet that you’re operating on a one dimensional basis which can be very limiting in terms of gaining a dependable client base.
The more media you should use effectively the more successful your operations will end up. Key word “Effectively”….
However Let’s not go jumping into any and each media platform believing that the more you use the good chances you’ve for success.
It won’t if you take the identical broken system to multiple media channels You’ll fail and you will probably fail miserably.
The bottom line is to repair your broken processes in any other case you will have the identical results will all the media channels you advertise on.
How Do You Fix it.
There are 3 components that businesses must have in position in order to use a conssistent flow of recent leads and clients.
Component 1 ~ You have to first before anything else, use a compelling offer to attact your ideal customer.
You should stay away from how to get leads your ultimate goal as a business owner is always to solve problems by presenting solutions to a targeted customer.
Your advertisements should speak straight to the right client going for a definite treatment for a challenge that they are experiencing. No exceptions to this rule.
Component 2 ~ You must have a means to capture leads. Unless you use a system in position for capturing the eye of your prospects before attempting to market them, you are way from the mark.
Fix this now! There all kinds of lead capture software out online that can be used I fould contributing Pages are pretty solid try them out. They have a good system in order to companies make this happen.
Component 3 ~ You must have a means to follow up with your leads. If you think about this everything you have ever bought or joined there is a compelling offer to first gain your attention.
When that they had your attention you’re accompanied with and given more details.
In the event the offer is at line using what you’re searching for that will solve the immediate problem that your were having, then in support of once you determined to purchase.
Your customers, clients, and prospects are no different.
1. Present a compelling treatment for a challenge disguised being an offer
2. capture charge
3. Follow-up and make the sale.
This is a really broad overview but I hope this can help you to start thinking inside the right direction as a business owner.
For your Success
-Larry
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